Kopi Luwak Indonesian Coffee & euforia cake - SFFS Recap

Have you heard of civet coffee or kopi luwak? It is the most expensive coffee in the world, it is sold around $100-$600 per pound, and it is mainly produce in Indonesia. (see wikipedia for more info). This coffee has to pass the civet digestive system, before it is fermented, cleaned and ready to be roasted. One of the staff at the booth showed how the coffee bean looked like when it is freshly processed by the civet.

My fellow Indonesian, Felix Tanzil, who just started his company, Nagadi Coffee, is selling various kinds of coffee, which is sourced from Indonesia, the world largest producer for robusta bean. He brings in fresh coffee from Indonesia and roast the coffee in United States, so the consumer will experienced a fresh roasted coffee. He also carries kopi luwak.

As you can see in the photo, he was offering free coffee drinks and samples at the Summer Fancy Food Show. Luckily, I had the opportunity to taste kopi luwak. I hated coffee until I had the kopi luwak. To me, coffee was simply a bitter drink with burnt aroma. But I like mocha.

Summer Fancy Food Show: A Recap

Here is my late report from the Fancy Food Show. This show only opens to professionals and media. This is the biggest specialty food show in America. This year the event occupied two massive floors for exhibition, with participants from all over the world. There are other programs held as well during this show. There are programs for business to business; classes for people who are interested in starting new food businesses, and various educational subjects that are useful for established businesses, too. 

Also, there is a food competition held at this event called SOFI (Specialty Outstanding Food Innovation) award. It is such a big show that my friend from NPR (National Public Radio), which building was just a block away from convention center, could only cover 1/3 area of the lower floor in one day. She regretted that she came on the last day of the show. If you are really curious with everything you see at the show, you probably need to come to the show everyday for two weeks. :-)